And so, here it is. An incredibly complex combination of WordPress, CSS, HTML, XML and hard work.

I’ve put some effort into making this visit worth your while Notice the ‘Switch Theme’ drop down on the left. Give it a try. It’s fun. It demonstrates how a site’s content can be made independent of the site’s appearance.

This is a big deal if you want to have a site and a mobile site simultaneously. It also comes in handy if you have distinct audiences with special needs, such as kids or people with poor eye sight.

I’m using WordPress to demonstrate how easy it is to manage a site (with a blog) from my Smartphone while keeping things clean and friendly.

This is a work in progress so I look forward to your feedback.

Thanks!

It’s amazing how quickly patterns form. Some schools of thought say that it only takes three times to build a pattern. Other schools state that you begin to miss a pattern if it suddenly goes away.

How can you use that in your business? If you were sending emails like this one, you would be reminding people that you are there and are ready to help.

Just put this in real world terms; ever since we started sending these email, we’ve picked up a new project a week. When we stopped, people actually asked if they missed the message. Food for thought, no?

In case you’re wondering, our gnomes are hard at work developing our next web site for Focus Web Works. Features to look for include easy navigation and a blog to share news and marketing ideas.

Let’s talk soon

Nohl

When you are deciding how to spend you business dollars, how are you making your decision?

What you should be doing is asking questions and making notes. “How did you hear about us?” This tells you which of your ads or web sites are working for you.

Once upon a time, everyone said, “yellow pages.” Now, I don’t know more than one or two people who still rely on that medium. If you deal primarily with younger customers – downsizing your Yellow Page ad will save some serious green.

If you get lots of business by referral, how can you reward people for their support? For many people, the reward is to continue the quality of service that made them appreciate you in the past.  Some sort of carrot is still a nice way to say, ‘Thank you.”

If you are using multiple ads, do you know which ads bring in the most money? Make sure that your entire customer service team asks, “How did you hear about us?”

One method that we can help with is to setup different web pages for different promotions. This will help you track which promotions drove the most traffic to your web site.

Remember: a business without advertising is like smiling at someone pretty in a dark room. You know what your doing, but nobody else does.

Nohl

Last week I promised that I would be back…that and I promised more suggestions for business success.

I know that you are busy and watching every penny. We sure are. So I wanted to point out an opportunity.

Have you noticed how many billboards and bus benches are advertising for non-profit organizations lately? Well that is a signal that the advertising media are struggling to sell space. In fact, they are giving it away to non-profits for a tax break.

For you this means that you could get a smoking deal on ad space. If the price seems too steep, have you considered co-branding? That is sharing ad space with a compatible business. Restaurants and theaters make great pairs. Who would be a good partner for your business?

Don’t take my word for it. I’ve got a friend named Priscilla Sheridan. She specializes in marketing strategies and Public Relations. She has generously offered to fit you into her schedule for a phone call or visit if you mention this email. This Lady knows her stuff, and this is a very generous offer. I encourage you to say, “Hello!”

You can make an appointment by calling her at (520) 749-5845

Thinking of you,

Nohl

Let’s be honest, tough economic times challenge the best of us. Do you see opportunities around you? At Focus Web Works we know that there are many opportunities for your business.

Now is the time to keep your name out there. Take steps to increase contact with your customers and create opportunity to strengthen relationships. If given the choice between businesses, a customer will choose the one he remembers and trusts.

In the weeks to come, we will be sharing resources and ideas to help you keep your glass full.

If you can’t wait, give me a call (520) 444-6533

The holidays are here, and to show our appreciation for your support over the years, we will take 15% off all new work from now until January 15th, 2009!

Have you been waiting to update your menu?  Make a big announcement? Change your sale content?  Update your “about us” page?  Take advantage now of this 15% savings!

This is also the perfect time to show your seasonal flair to your clients!  Make them merry by adding one of our standard holiday images, or we can work with our graphic designer to create unique animations tailored to your website.  Your clients will smile when they see holiday spirit reflected in your site!  With 15% off, there’s no better time to try out a new graphic!

And a stocking stuffer too: for every hosting customer you refer to us, we’ll give you one hosting month free!

Happy Holidays from the Focus Web Works Team

p.s. if you wish to be removed from this mailing list, just let us know.