Today I met with Jason Robinson from Northwestern Mutual. He’s a second generation Tucson native who’s worked his way through economics, banking to financial planning.

Like me he has two young kids that keep him on his toes. Based the photos he carries, clearly he is a proud daddy.

Jason is a musical fellow. He plays a mini tuba called the euphonium.  It turns out that he met his wife in their church orchestra.

When he finds time, classic cars and golfing compete for his affection. He seems to be very enthusiastic about both. You should ask to see his ‘other car.’

When we discussed his business focus, he clearly chose to offer complete solutions. This means that he will get to know you and then recommend products that benefit you and your family – from life insurance to aggressive income.

Jason really listens. He also asks provocative questions to better understand your needs. I suggest you call and meet him.

(520) 615-5393

On Friday’s I attend my weekly BNI meeting. It’s an amazingly productive way to speed up client acquisition.

This week we had a very full room. We had some great guests: Alex, a computer guy; Roxane, sells ad space at bus stops; Linda, runs an organic bakery; Jason, offers virtual office services. I’m looking forward to meeting each of them.

The main thrust of our meeting this week was to recruit people that we can refer business to.  Right now we have 10 people who are looking for personal banker. If you know a banker who wants a lot of business now, we would like to meet that person.

We are also looking for a Chiropractor, a Florist, a Landscaper, a Heating and Cooling Professional, an Alarm Systems Installer, a Hairdresser or Barber and a auto mechanic.

If you would like to know more about any of this post, contact me.

It’s amazing how quickly patterns form. Some schools of thought say that it only takes three times to build a pattern. Other schools state that you begin to miss a pattern if it suddenly goes away.

How can you use that in your business? If you were sending emails like this one, you would be reminding people that you are there and are ready to help.

Just put this in real world terms; ever since we started sending these email, we’ve picked up a new project a week. When we stopped, people actually asked if they missed the message. Food for thought, no?

In case you’re wondering, our gnomes are hard at work developing our next web site for Focus Web Works. Features to look for include easy navigation and a blog to share news and marketing ideas.

Let’s talk soon

Nohl

Last week I promised that I would be back…that and I promised more suggestions for business success.

I know that you are busy and watching every penny. We sure are. So I wanted to point out an opportunity.

Have you noticed how many billboards and bus benches are advertising for non-profit organizations lately? Well that is a signal that the advertising media are struggling to sell space. In fact, they are giving it away to non-profits for a tax break.

For you this means that you could get a smoking deal on ad space. If the price seems too steep, have you considered co-branding? That is sharing ad space with a compatible business. Restaurants and theaters make great pairs. Who would be a good partner for your business?

Don’t take my word for it. I’ve got a friend named Priscilla Sheridan. She specializes in marketing strategies and Public Relations. She has generously offered to fit you into her schedule for a phone call or visit if you mention this email. This Lady knows her stuff, and this is a very generous offer. I encourage you to say, “Hello!”

You can make an appointment by calling her at (520) 749-5845

Thinking of you,

Nohl

Let’s be honest, tough economic times challenge the best of us. Do you see opportunities around you? At Focus Web Works we know that there are many opportunities for your business.

Now is the time to keep your name out there. Take steps to increase contact with your customers and create opportunity to strengthen relationships. If given the choice between businesses, a customer will choose the one he remembers and trusts.

In the weeks to come, we will be sharing resources and ideas to help you keep your glass full.

If you can’t wait, give me a call (520) 444-6533