Copywriting is the act of writing text for the purpose of advertising or other forms of marketing. Copy is written content that increases brand awareness and persuades a person to take a particular action. Without words, it’s just another pretty picture.
Words help your customers find you on the internet. Search terms, long tail searches, keywords, play a big part in helping you stand out from the crowd. Words are different. Like a good article or a good book, they immerse you in the action.